we are unpicking the bra industry.
(and building a better one!)
our mission
at under+beneath we believe in a bra industry that works for people and planet.
and especially one that works for women dealing with fit issues day-in-day-out.
for too long the bra industry has been built on statistical averages, historic data, and static size charts, and we’ve had enough.
we believe that bras should be built on real bodies.
that’s why we’re transforming bra fit through two strands of our bra revolution: match+fit and measure+make.
one connects people with local expert bra fitters, and the other delivers made-to-measure bras: made in your country, to fit your body.
both are built on a wealth of real body data submitted by real people (just like you!).
two routes, one end goal: better bra fit for every body.
bras made in your country,
to fit your body.
built by people who care
under+beneath is female-led, designed to empower people who wear bras, people who fit bras, and people who make them.
together we combine a love for logistics with a passion for creating a kinder fashion industry, to create a bra industry that reduces waste, boosts the local economy, and, most importantly, provides comfortable fit for everyone.