stop settling for
‘close enough’ bras.
get one made for you.
bras made in your country, to fit your body.
how it works
we guide you through taking your unique measurements
our u+b algorithm transforms your measurements into a custom bra pattern
your bra is produced by an independent manufacturer located in your country
your custom-fit bra is shipped to you
where we’re starting
we are starting a bra revolution, where bodies come before size charts.
we haven’t quite reached our made-to-measure experience just yet, but while we are busy working away on our custom fit, we are still striving hard to improve bra experience.
our match+fit experience is the first step of our bra revolution, bringing us one step closer to a bra industry that recognises that bras should fit people—not the other way around.
join the bra revolution
want access to the world of better bras?
join our waitlist and be the first to know when our custom-fit bras go live.