more than just a bra brand. we are the future of bras.
the bra industry is broken; we are the operational structure that it needs to rebuild on.
for bra wearers
two customer routes to fix fit issues:
connection with a local fitter → one-to-one bra fitting
guided measurement intake → custom pattern → perfect fit
for bra fitters
access to customers and cohesive fit platform through our community:
connect to bra-wearers → digital fit platform → community
for manufacturers
consistent orders and training to produce bras with fast payout:
unique job-packs → instant payouts → consistent orders
for bra brands
our goal is to revolutionise the entire bra industry.
want to know how we could benefit your bra supply chain?
how it works
our bra revolution is split into two paths: match+fit and measure+make.
match+fit
step one
fit history
the bra-wearer completes a guided fit profile process to share their fit history, favourite styles, and create their under+beneath fit profile.
step two
connect to fitters
we connect bra-wearers with bra-fitters, local to their area. the bra fitter has access to the bra-wearer’s unique measurements and fit history through the u+b fitter hub.
step three
fit session
bra-wearers then choose between a virtual or in-person fitting with a local fitter, to find their perfect fit.
step four
perfect fit
during the fit session the expert bra fitter will pair the bra-wearer with a better-fitting bra, that takes into consideration their style and fit history.
step five
fit log
all of the information from the recorded fit session is logged directly in the bra-wearer’s unique fit profile, which they can refer to next time they need a bra.
measure+make
step one
measurements
the bra-wearer completes a guided measurement intake to create their unique under+beneath fit profile.
step two
algorithm
our bust morphology algorithm then takes these measurements and resizes our bra inline with the bra-wearer’s unique size and shape.
step three
pattern
our algorithm then outputs a truly custom version of our original u+b bra design. a bra that has been intentionally designed for disassembly and accessible production.
step four
sourcing
the custom pattern is sent to a matched manufacturer. material sourcing of sustainable deadstock + bio-based elastics is coordinated through our platform.
step five
production
the bra is produced by one of our vetted SME manufacturers. a digital product passport—that tells the story of each individual bra—is generated at this stage.
step six
delivery
the bra is delivered to the wearer and the fit is assessed to help improve our algorithm and production process.
utilising existing local talent
for match+fit we work with expert bra fitters in the same country as the bra-wearer; building a community of local bra expertise.
for measure+make our regional hubs are made up of small, independent factories situated in the same country as the consumer.
our pilot is currently running in the UK: the home of under+beneath.
are you a UK based bra-fitter who wants to connect with bra-wearers in need?
are you a UK based manufacturer with capacity for on-demand, instant-payout orders?
better bras for people and planet.
better bras for people and planet.
sustainability + circularity
how we are building
better bras
FAQs
the most asked questions about the bra revolution
get involved
join the bra revolution and start building your bra