meet the team behind the bra revolution.
two co-founders and a board of advisors, set to transform the bra industry and make better bras for people and planet.
Chloe Grant
co-founder + CDO
Chloe leads on design, sustainability and marketing for under+beneath, with the vision of creating a fairer fashion future that works for people and planet.
She started with under+beneath as a freelance designer in June of 2025, and transitioned to her current role (as co-founder and Chief Design Officer) in December last year.
She has designed the under+beneath bra, built out the necessary research and due diligence for under+beneath’s signature Digital Product Passports, and runs the company’s social media pages and newsletter.
Alongside under+beneath she is also the creator of Making Sustainability Sexy, an industry newsletter focused on transforming the intimate apparel industry.
Amelia Tombs
co-founder + CEO
Amelia is the company’s operational lead and the original brains behind under+beneath. She looks after the business direction, financials, and logistics from sunny Lisbon.
start-ups require a lot of different operations occurring at once so, like many founders, Amelia wears many hats. she has also taken on the role of CTO, vibe-coding the initial platform for under+beneath’s custom-fit bras and circular supply chain.
she initially started under+beneath in 2025, leaving her previous Amazon corporate job behind to fully embrace her desire to transform the bra industry. she believes in a bra industry that is circular, local, and on-demand, and is driven by her infectious excitement for an industry that has positive impact.
