start with your body.
not a bra size.
join the bra revolution: a more personal way to find your fit.
two routes, one end goal. better bra fit for every body.
match + fit
we connect you with a local bra fit specialist to help you understand what works for your body, without the guesswork.
measure + make
get an under+beneath bra made in your country, to fit your body. crafted by local hands to your unique measurements.
better bras for people and planet.
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better bras for people and planet. *
received recognition from
recognised by forward-thinking companies and institutions
supporting innovation, experimentation, and new ways of building.
we are unpicking the bra industry.
(and building a better one!)
at under+beneath we believe that bras should fit people, not the other way round, so we’ve designed two routes to make fit easier than ever.
we’re more than just a bra brand. we are the future of bra fit.
30%
of bras are returned after purchase
40%
of bras are unsold stock, destined for landfill
62%
of women experience chronic pain from mass-produced bras
for decades, women have been expected to squeeze, adjust and settle their bodies into bras that were never made for them.
your body was never the problem. the bra was.
no one has fixed the bra crisis. until now.
better bras for people and planet.
join us on our journey as we transform the bra industry into one that works for our bodies, protects our planet, and supports local economies.
